Welcome to the world of finance — a world filled with terms that may seem complex at first but are simpler than you think. With a few basic definitions and a bit of confidence, you’ll see that managing your finances doesn’t require a Ph.D. Here’s a guide to the most common terms in finance, styled with a touch of classic advertising legends to make them as engaging and clear as possible.
Assets – What you own.
An asset is anything of value you own, from your car to your cash. It’s the stuff that contributes to your wealth.
Plainly put: If it’s yours and has value — a house, your savings, even a few good stocks — it’s an asset.
Liabilities – What you owe.
Liabilities are debts or obligations. They’re the money you owe, whether it’s a student loan, mortgage, or credit card debt.
Think of it this way: Liabilities hold you back from fully owning what’s yours. Clearing them is the path to building real wealth.
Net Worth – Assets minus liabilities — the true picture of your finances.
Want to know if you’re financially healthy? Check your net worth.
Formula: Net Worth = Assets – Liabilities
In short: If your assets exceed your liabilities, you’re on the right track. If not, it’s time to reassess your financial strategy.
Interest – The cost of borrowing; or the reward for saving.
When you borrow, interest is the price of your loan. But when you save or invest, it’s the reward you earn.
There are two main types:
- Simple Interest: Calculated on the initial principal only.
- Compound Interest: Interest on interest, making your savings grow faster.
Remember: Compound interest is the key to growing wealth over time. Even small investments can grow exponentially if left to compound.
Credit Score – Your financial reputation.
Your credit score is like your reputation — it speaks for you when you’re not in the room. Keep it high to earn lenders’ trust.
A higher credit score makes it easier to get loans and better interest rates. Paying bills on time and managing debts responsibly are the main ways to keep it healthy.
Pro Tip: Check your credit score regularly to ensure it accurately reflects your financial habits.
Principal – The original amount of money.
Principal is the core of any loan or investment. It’s the amount you start with before any interest kicks in.
Whether you’re borrowing or investing, principal is the foundation. And, like any good foundation, it needs to be strong.
Example: If you borrow $10,000 for a car, that’s your principal. Any added interest is what you pay on top of it.
Equity – Ownership minus what’s owed.
Equity is your stake in something valuable. It’s what’s yours, truly yours.
In a home, equity is the difference between its market value and what you still owe. The more you pay down your mortgage, the more equity you build.
Think of it like this: Equity is financial freedom in the making.
Dividend – A share of the profits.
Dividends are a company’s way of saying thank you for your investment.
When a company does well, it often shares a slice of its profits with shareholders through dividends. Not all stocks pay them, but those that do can provide a steady income.
Translation: Think of dividends as rewards for believing in a company’s future.
Liquidity – How quickly you can convert an asset to cash.
Need cash fast? Liquidity measures how easily you can get it.
Cash in a savings account is highly liquid, while assets like property are not. Liquidity matters when you need money quickly.
Example: If you have money in stocks, it’s more liquid than property but less so than cash in your bank account.
Inflation – When prices rise, and your dollar buys less.
Inflation erodes the value of money over time, making today’s dollar worth a bit less tomorrow.
Inflation means things get more expensive over time. Understanding it is key to saving for the future. Investments that outpace inflation, like stocks, can help protect your purchasing power.
Diversification – Don’t put all your eggs in one basket.
Diversification is about managing risk. Spread your investments to protect yourself.
A diversified portfolio includes various assets (stocks, bonds, real estate) to reduce the impact of a single poor-performing investment.
Key takeaway: Diversification is your safety net in unpredictable markets.
Return on Investment (ROI) – The profit from an investment relative to its cost.
ROI tells you if your investment was worth it. The higher the ROI, the better your decision.
Formula: ROI = (Net Profit / Cost of Investment) x 100
Bottom line: Good ROI means your money worked hard for you, so look for ways to maximise it.
Each of these terms may seem complex at first, but breaking them down reveals a core truth: finance doesn’t need to be intimidating. By understanding these basic terms, you’re already well on your way to making smarter financial decisions. Finance, after all, is simpler than it looks — just like any language once you know the basics.